Formats and Carriers of Book Content

The layout of the traditional printed book. Design of the printed book. Cover design and laws that apply to it. The emergence of the new media for book content and their characteristics. The difference between the book content and the carrier of the content, interaction between them and the impact on the organization (cataloging) in libraries. Development and decline of electronic readers as new media carriers. Electronic newspapers and magazines. Electronic books. Publishing and multimedia. Electronic publishing in science. Electronic ink. Printing on demand. Digital libraries. Different forms of interaction between individuals and various carriers of the content of books. Differences in the editorial and marketing approaches in the marketing of the books on various media. Basic economic laws of production of books on various media. New carriers of book content and copyright problem.