Marketing for librarians and publishers

Marketing for librarians and publishers

Study Cycle: 2

Lectures: 15

Seminars: 15

Tutorials: 0

ECTS credit: 4

Lecturer(s): red. prof. dr. Kovač Mihael

Content

Definitions of marketing
Marketing mix
Book publishing marketing
Library marketing
Public relations in publishing and in libraries
Planning marketing activities in libraries and in publishing organizations
Marketing research
Online marketing for librarians, booksellers and publishers
Social media marketing for librarians, booksellers and publishers
User studies in librarianship and in publishing
Marketing evaluations